The Product Executive Who Builds Teams That Execute

Twenty years of turning ideas into products people actually use. From zero-to-one launches to scaling $10M ARR platforms, I build the teams and systems that ship with purpose and deliver measurable results.

Experience

Head of Product

Jul 2023 - Present

Rollbar

  • Leading product strategy and execution for Rollbar platform
  • Building cross-functional teams focused on developer experience
  • Driving product-led growth initiatives and user retention strategies

Senior Product Manager

Jul 2022 - Jan 2023

Happy Money

  • Increased monthly revenue by $136K through A/B experimentation program within first 4 months
  • Installed analytics systems for increased cohort analysis and company-wide visibility
  • Supported re-architecture of advertising platforms with minimal disruption to partners
  • Implemented LEAN methodologies for SEO-driven content hub to reduce CAC

Product Manager

Jul 2021 - Jul 2022

Happy Money

  • Led company funnel migration resulting in 3% traffic increase vs expected 30% loss
  • Achieved $8M increase in monthly originations through server communication fixes
  • Implemented three-stage accessibility plan conforming to WCAG 2.1 AA standards
  • Onboarded multiple partners increasing company revenue by $50-150K monthly

VP of Customer Experience and Product

Jan 2018 - Jul 2021

AssetBuilder Inc

  • Reduced development time for new retirement product to 6 months, delivered 26% under budget
  • Increased monthly forecasts by 400% on $3K budget through analytics integration
  • Raised client satisfaction rates by 360% within one year through CX improvements
  • Led cross-functional teams developing innovative SaaS products and fintech applications

User Experience Lead

May 2014 - Jan 2018

AssetBuilder Inc

  • Managed cross-functional UX design and engineering teams for new SaaS retirement product
  • Organized workshops for target market profiling and user journey creation
  • Coordinated design thinking and discovery workshops with prospective clients

Owner | Principal

Sep 2010 - Feb 2023

Octopoda Interactive

  • Successfully developed and delivered 120+ websites and applications within budget
  • Led team designing products for non-profit school, increasing enrollment by 63%
  • Built complex pharmaceutical application enabling national-level operations
  • Created innovative processes for discovering and entering new markets

Core Skills

Product Management

  • Product Operations
  • Software Product Management
  • Product roadmap planning
  • Go-to-market strategy

Leadership & Strategy

  • Leadership
  • Business Strategy
  • Digital Strategy
  • Marketing Strategy

Technical & Design

  • Full Stack Development
  • User Experience Design
  • Adobe Creative Suite
  • A/B testing frameworks

Analytics & Operations

  • Project Management
  • KPI development & tracking
  • Cohort analysis
  • Revenue optimization

Education & Certifications

Bachelor of Fine Arts - BFA, Communication Design, Marketing

University of North Texas

Product Strategy Certificate

Kellogg Executive Education