The Product Executive Who Builds Teams That Execute
Twenty years of turning ideas into products people actually use. From zero-to-one launches to scaling $10M ARR platforms, I build the teams and systems that ship with purpose and deliver measurable results.
Experience
Head of Product
Jul 2023 - PresentRollbar
- Leading product strategy and execution for Rollbar platform
- Building cross-functional teams focused on developer experience
- Driving product-led growth initiatives and user retention strategies
Senior Product Manager
Jul 2022 - Jan 2023Happy Money
- Increased monthly revenue by $136K through A/B experimentation program within first 4 months
- Installed analytics systems for increased cohort analysis and company-wide visibility
- Supported re-architecture of advertising platforms with minimal disruption to partners
- Implemented LEAN methodologies for SEO-driven content hub to reduce CAC
Product Manager
Jul 2021 - Jul 2022Happy Money
- Led company funnel migration resulting in 3% traffic increase vs expected 30% loss
- Achieved $8M increase in monthly originations through server communication fixes
- Implemented three-stage accessibility plan conforming to WCAG 2.1 AA standards
- Onboarded multiple partners increasing company revenue by $50-150K monthly
VP of Customer Experience and Product
Jan 2018 - Jul 2021AssetBuilder Inc
- Reduced development time for new retirement product to 6 months, delivered 26% under budget
- Increased monthly forecasts by 400% on $3K budget through analytics integration
- Raised client satisfaction rates by 360% within one year through CX improvements
- Led cross-functional teams developing innovative SaaS products and fintech applications
User Experience Lead
May 2014 - Jan 2018AssetBuilder Inc
- Managed cross-functional UX design and engineering teams for new SaaS retirement product
- Organized workshops for target market profiling and user journey creation
- Coordinated design thinking and discovery workshops with prospective clients
Owner | Principal
Sep 2010 - Feb 2023Octopoda Interactive
- Successfully developed and delivered 120+ websites and applications within budget
- Led team designing products for non-profit school, increasing enrollment by 63%
- Built complex pharmaceutical application enabling national-level operations
- Created innovative processes for discovering and entering new markets
Core Skills
Product Management
- Product Operations
- Software Product Management
- Product roadmap planning
- Go-to-market strategy
Leadership & Strategy
- Leadership
- Business Strategy
- Digital Strategy
- Marketing Strategy
Technical & Design
- Full Stack Development
- User Experience Design
- Adobe Creative Suite
- A/B testing frameworks
Analytics & Operations
- Project Management
- KPI development & tracking
- Cohort analysis
- Revenue optimization
Education & Certifications
Bachelor of Fine Arts - BFA, Communication Design, Marketing
University of North Texas
Product Strategy Certificate
Kellogg Executive Education